Wow…a blank screen.

I know what it is like to stare at a blank screen waiting for the words to come pouring out from your head, through your fingers and tapped out like some modern-day Morse code meant to be deciphered by people willing to read it.

That’s the plight of blogging or trying to blog. Blogging, if you know me for a minute, is THE best method (over the long-term) to generate leads online. Hands down. Nothing else compares.

Sure Facebook is great for ads and video and Live and Instagram is awesome for image-based marketing, but those platforms belong to someone else while your blog is your own little fiefdom on the web.

Your blog may be great, your blog may suck, but it is yours. No one can ever come along and take it from you (clearly there are circumstances where you can run into trouble, but lets keep it simple) and it is your own digital garden to tend and grow.

Blogging on a consistent basis does wonders for traffic to your site. You should know that by now, but let’s look at the stats:

• If your website has 51-100 pages (think lots of blog posts), then you get 48% more traffic than your counterparts with 1-50 pages.
• If your website has 51-100 pages, your business gets 4.5 TIMES more leads than a site with fewer pages. Remember, each blog post is basically another page on your site.

That means blogging 4 times a month will get you pretty close to the 50 pages in just under a year, thereby increasing your traffic and leads. Now, if that doesn’t give you the motivation you need to fill the page with words that people can use, I don’t know what will. I know it did for me. If you need help filling those pages, maybe a blogging package will help?

The Contractor’s Toolbox

We provide construction marketing for $99/month. We have three campaigns, Apprentice, which is social media management, Journeyman which includes social media and blogging, and Master, which gives you social media, blogging, and a fantastic website. Click here to find out more about The Contractor’s Toolbox.