What Every Contractor Wants Their Clients to Know

What Every Contractor Wants Their Clients to Know

Your market is out there, and they are looking for you! It doesn’t matter if you’re a plumber or a remodeler. You have a large audience, and they are eagerly anticipating the help only you can provide. But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another contractor.

Make it Easy for Them

When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often contractors break this rule.

* They don’t make the “buy” buttons obvious.
* They don’t make contact information easy to find.
* They don’t provide clear calls to action on their website.
* They don’t create easy website navigation so readers can quickly find what they need.
* They don’t offer the next logical product via a well-planned funnel.

The list goes on, but the bottom line is this: make it easy for your customers to buy from you, and not only will you make more money, but your clients will be singing your praises.

Court the Newbies

Even if you don’t know who your ideal market is, don’t forget the up-and-comers. While they might not be ready for you yet, they will be in the future, and they’ll remember you if you treat them well today. That’s why blogging is so important.

Remember, the tire-kicker today is tomorrow’s client, so make sure you get on her radar. She’ll remember (and thank you for it) later.

Get Personal

Every niche is crowded, and the only thing that sets you apart from every other contractors out there is your personality, so don’t be afraid to let it shine. That’s how your potential customers will get to know, like and trust you.

* Share personal updates on social media, so potential customers can see the “real” you.
* Post photos of your life outside of business on Instagram and Facebook.
* Take a stand for what you believe in-even if it’s controversial and unpopular.

Will you maybe turn some potential clients off with your personality? It’s possible. But ask yourself this: Do you really want those people as your customer?

About The Contractor’s Toolbox

We provide construction marketing for $99/month. We have three campaigns, Apprentice, which is social media management, Journeyman which includes social media and blogging, and Master, which gives you social media, blogging, and a fantastic website. Click here to find out more about The Contractor’s Toolbox.