Using Social Media to Drive Traffic That Converts to Your Construction Website
Your website is where the magic happens. That’s where potential customers see your contact information, your gallery of previous work, and maybe even some reviews from previous clients. But if they don’t know the website address, how are they going to find you? Stick around and I’ll show you how to drive targeted, qualified traffic to your blog and website with Facebook, Twitter, and Instagram.
Sending Prequalified Buyers to Your Website
I’m not talking about Facebook Ads today; we’ve already covered that with several other blog posts. This is something that is in your court. Let us handle your ad campaign while you get chatty with people on social media. Here’s how to get started:
1. Use Large Images with a Clear Image
Images are extremely important when you’re sharing your blog posts on social media. In fact, a post with a clear, crisp image of a well-designed kitchen and few words gets roughly 125% more attention than wordy posts without an image. Face it, you’re an artist. The more beautiful your workmanship is displayed, the more attention it will receive. Look at Houzz, for example, they don’t display crappy, grainy cell phone pictures.
2. Be a Person of Few Words
People don’t want to read an entire paragraph describing the photograph or how it came about before they click. Try to keep your update roughly 100 characters. For example, if you’re sharing a blog post about kitchen organization ideas, your update could be as simple as Kitchen storage just got a lot easier.
3. Lure People with Honesty
Don’t throw out random clickbait topics! How many times have you been totally disappointed by the title after you’ve spent the time and effort to read through a slideshow? You’ll never believe what this vicious dog did to this child, it’s unbelievable! Then you read about a rescue dog that caught its little owner in the midst of an asthma attack and alerted the parents or something. It’s annoying to say the least, and very misleading.
4. Pose Questions to Your Audience
You know your target audience. Ask them pointed questions that invoke a response. Ultimately you also want them to click the link and visit your blog post. You could even use your social media as market research or trend research. Ask their favorite color for the kitchen walls, their favorite countertop material, or what their preferred cabinet type is. Build a rapport.
5. Encourage DIY and How-To Junkies
My team and I write a lot of blog posts here at LiverMint. I know you have noticed that I share a lot of information about how you can do my job. Like Darren has said several times, we want you to succeed with or without us. In fact, we get excited when someone appoints an in-house marketer because we know that we have helped their company grow to the point that they could hire more people full time. That’s a big thing!
You’ll quickly find that blogs containing DIY and How-To content garner more views than others because so many homeowners want to improve their own home. They want to stand back and say, “I did that!” And when they don’t find information about the project on your website or blog, they visit your competition. They also call on your competition for assistance if needed or when they want to tackle a much larger project.
Be the person they think of when they contemplate their next DIY project. “Oh yeah, I found some information over at Bob’s website when I was patching some drywall. I’ll see if he can build onto my house.”
See how that works?
The Contractor’s Toolbox
We provide construction marketing for $99/month. We have three campaigns, Apprentice, which is social media management, Journeyman which includes social media and blogging, and Master, which gives you social media, blogging, and a fantastic website. Click here to find out more about The Contractor’s Toolbox.