Content is the engine that drives search to your site, brings user engagement to your brand, and develops new leads. That’s fancy marketing speak for “you should write blog posts as often as you can because search engines eat it...

History repeats itself all the time…ALL. THE. TIME. The real estate market is very frothy right now. The indicators are everywhere. The real estate market has the potential to pull back…a lot in the not so distant future. Again, let’s let history...

When you hear people say “social media,” you think of a group of platforms that co-exist for each of us to share information. The thing is, these platforms change and mature and, in some cases, fall out of fashion, and...

The market can’t keep going the way it has gone, you know that right? We are in the longest bull market ever…ever! Nine years ago this market run started. Problem is, no bull market has even made it to ten...

When I talk to prospective website design clients there are two thorny issues we have to cover right up front to make sure this is going to work. Do you really want to improve your current state? Are you...

Enjoy the happy times, the fat times, the good. Someday, the market is going to turn and things will become lean again. That is when smart companies grow The not so smart companies retract, they withdraw from the marketplace leaving a...

Use an FAQ page on your site so you can get some of the annoying questions out of the way that prospects always ask you BEFORE you can even get down to selling your product or service. Start by taking...

If you ever want to kill a great ad campaign, destroy a website or ruin a direct mail piece, use percentages when offering a discount. I did a website review for a contractor, an exterior contractor who did windows,...

If you aren’t converting 40% or more of your sits, it could be what you are saying during your presentation. There’s a lot of information out there, and you need to explain exactly what your business does within the first...

Promotion for a company named after the founder is basically, well, self-promotion. What is self-promotion and how is it different from traditional marketing? SP is marketing anyway possible, but with a creative flair. Here’s why that’s important. If you strip out...