Oct
21
2020
Contractor Websites...and more specifically, website design, isn't a set it and forget it proposition. Especially not in today's fast-moving world of algorithm changes and SEO updates. And since the competition is fierce to gain new customers, it's essential for...
Oct
20
2020
Marketing for construction companies is like you can build a deck and building a deck well. Knowing you can build a website and not ever knowing if it is any good, can be the kiss of death to a...
Oct
19
2020
Marketing is about fitting a product or service to a need or want. Have a headache? Take an Advil. That’s a need. Thirsty from a full day of swinging a hammer? Have a Bud Light. That’s a want.
Marketing and...
Oct
19
2020
I’ve noticed there are a lot of guys and girls out there who are starting their own gigs, and that is exciting as hell, especially right now.
The ability to go out on your own and stake a claim...
Oct
19
2020
There’s a lot of smart marketers out there who spend vast sums of MONEY trying to explain to you how THEIR system works, why it works, and why you should buy it.
And then there are a lot of smart...
Oct
19
2020
Your website is where the magic happens. That’s where potential customers see your contact information, your gallery of previous work, and maybe even some reviews from previous clients. But if they don’t know the website address, how are they...
Oct
14
2020
Today, let’s talk about utility…For reasons that go on for far longer than I want to keep you this week, I've been crazed about getting the landscaping buttoned up early this fall.
Now, I like a good-looking lawn and garden,...
Oct
14
2020
Wow...a blank screen.
I know what it is like to stare at a blank screen waiting for the words to come pouring out from your head, through your fingers and tapped out like some modern-day Morse code meant to be...
Oct
14
2020
I've been listening to a lot of contractors who are doing a lot of talking about how they don't offer discounts, how they don't bend when the customer says they can't afford the project or how they walk away...
Oct
14
2020
So here’s one for you, according to a survey by the Better Business Bureau, the most trusted advertising medium online is your own company’s website.
I always knew that, but for some reason, some people out there think that finding...
