Oct
19
2020
Marketing is about fitting a product or service to a need or want. Have a headache? Take an Advil. That’s a need. Thirsty from a full day of swinging a hammer? Have a Bud Light. That’s a want.
Marketing and...
Oct
19
2020
There’s a lot of smart marketers out there who spend vast sums of MONEY trying to explain to you how THEIR system works, why it works, and why you should buy it.
And then there are a lot of smart...
Oct
19
2020
Your website is where the magic happens. That’s where potential customers see your contact information, your gallery of previous work, and maybe even some reviews from previous clients. But if they don’t know the website address, how are they...
Oct
14
2020
Today, let’s talk about utility…For reasons that go on for far longer than I want to keep you this week, I've been crazed about getting the landscaping buttoned up early this fall.
Now, I like a good-looking lawn and garden,...
Oct
14
2020
Wow...a blank screen.
I know what it is like to stare at a blank screen waiting for the words to come pouring out from your head, through your fingers and tapped out like some modern-day Morse code meant to be...
Oct
14
2020
I've been listening to a lot of contractors who are doing a lot of talking about how they don't offer discounts, how they don't bend when the customer says they can't afford the project or how they walk away...
Oct
14
2020
So here’s one for you, according to a survey by the Better Business Bureau, the most trusted advertising medium online is your own company’s website.
I always knew that, but for some reason, some people out there think that finding...
Oct
14
2020
So here’s one that you’re going to have to pay a little bit of attention to because it’s almost kind of in reverse. Anytime you offer something or try to sell something on your website, it’s going to have...
Oct
13
2020
When we’ve built websites, we look for the function to follow the form. You want to make things so easy to use, that aliens could use it, seriously. Simply put, if you had a chair or a fork and...
Oct
13
2020
I had a client not that long ago who was in the concrete business and needed new content for their site. That’s when I found myself in a predicament that I am sure a lot of you find yourselves...
