Why Your Reviews Are All Wrong

Every contractor wants good reviews. It’s the result of a job well done. But are you doing reviews wrong? You might be if all of your reviews are 5-star. According to a study from Reevoo, 30 percent of readers suspect censorship...

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Gain Prospect Trust By Doing This

Trust is a funny thing. You can spend a lifetime building it with your spouse, your partner, your kids. Everyone you interact with trusts you to a certain extent. When someone buys what you sell, you’ve sold them not only...

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Why Your Digital Marketing Isn’t Working

Most of you reading this are my age (roughly) or older. You grew up watching the boob tube. You listened to the ball game on the radio. In other words, you were exposed to mass media. When you got older...

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Why Your Online Advertising Isn’t Working

Most of you reading this are my age (roughly) or older. You grew up watching the boob tube. You listened to the ball game on the radio. In other words, you were exposed to mass media. When you got older...

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