If It Doesn’t Help You Sell, Get It Off Of Your Site

When we’ve built websites, we look for the function to follow the form. You want to make things so easy to use, that aliens could use it, seriously. Simply put, if you had a chair or a fork and...

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Contractors…Write About Anything, Someone is Interested

I had a client not that long ago who was in the concrete business and needed new content for their site. That’s when I found myself in a predicament that I am sure a lot of you find yourselves...

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How to Hire a Construction Marketing Services Firm

Since the market has recovered from the disaster that was 2008, a number of companies and services that cater to contractors was born. At a time when budgets are tighter, it makes sense to hire a construction marketing service…who...

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What Do You REALLY Sell?

You offer new windows, a new deck, additions, finished basements, and new kitchens, but what do you really sell? If you asked me, I’d say; Windows=energy savings Deck = outdoor living Finished basement = family time New kitchen = faster meals and a...

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