Marketing is about fitting a product or service to a need or want. Have a headache? Take an Advil. That’s a need. Thirsty from a full day of swinging a hammer? Have a Bud Light. That’s a want. Marketing and...

There’s a lot of smart marketers out there who spend vast sums of MONEY trying to explain to you how THEIR system works, why it works, and why you should buy it. And then there are a lot of smart...

Your website is where the magic happens. That’s where potential customers see your contact information, your gallery of previous work, and maybe even some reviews from previous clients. But if they don’t know the website address, how are they...

Today, let’s talk about utility…For reasons that go on for far longer than I want to keep you this week, I've been crazed about getting the landscaping buttoned up early this fall. Now, I like a good-looking lawn and garden,...