When I talk to prospective website design clients there are two thorny issues we have to cover right up front to make sure this is going to work. Do you really want to improve your current state? Are you...

Enjoy the happy times, the fat times, the good. Someday, the market is going to turn and things will become lean again. That is when smart companies grow The not so smart companies retract, they withdraw from the marketplace leaving a...

Use an FAQ page on your site so you can get some of the annoying questions out of the way that prospects always ask you BEFORE you can even get down to selling your product or service. Start by taking...

If you ever want to kill a great ad campaign, destroy a website or ruin a direct mail piece, use percentages when offering a discount. I did a website review for a contractor, an exterior contractor who did windows,...

Promotion for a company named after the founder is basically, well, self-promotion. What is self-promotion and how is it different from traditional marketing? SP is marketing anyway possible, but with a creative flair. Here’s why that’s important. If you strip out...

There are times as a contractor that you need to spend some time in your own head. Time to figure out what your plans are for production, promotion, and products. Here are 3 tips that will help you get where...

The best way to get better isn’t with giant, leap-of-faith changes all at once. No, the best way to improve anything is incrementally, or, one percent per day improvements. While it is important to play the long-game and pay attention...

Do you remember why you created your website?  Did you do it because you have a construction business and every contractor needs a website?  Were you looking to attract more clients or customers? Maybe you were you trying to...

‬ I am often asked to write content for contractors because in their words, ‘I don’t know how to write, I don’t know how to put what’s in my head on paper or on websites, I can’t figure out how...

Stop worrying about the percentage of jobs you are closing and focus on closing more jobs you want to do. If you live off of referrals, sorry, you’re a slave to whatever walks in the door. If you get a...