Can You Blog Your Way to New Business?

Read a great article by Neil Patel titled “A blog isn’t a blog, it’s a business” and I thought to myself that it has been a long time since I’ve thought that way, but it is true. As you may have...

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If You Have to Say It…You Aren’t.

I was reading an article today and the writer’s headline was something like “I’m an influencer, and why that should matter,” and his title was ‘Viral Blogger.’ The article was 1,000 words about him being self-effacing and why he shouldn’t...

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Want to Drive Your Website Visitors Crazy? Do This…

There seems to be an approach to form-building taking root in web design that I want to warn smart contractors like you to stay away from. It is called the multi-step form. In its simplest form (pardon the pun), you...

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Start Listening

History repeats itself all the time…ALL. THE. TIME. The real estate market is very frothy right now. The indicators are everywhere. The real estate market has the potential to pull back…a lot in the not so distant future. Again, let’s let history...

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Social Media Isn’t Just This…

When you hear people say “social media,” you think of a group of platforms that co-exist for each of us to share information. The thing is, these platforms change and mature and, in some cases, fall out of fashion, and...

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Growing. Growing. Gone.

When I talk to prospective website design clients there are two thorny issues we have to cover right up front to make sure this is going to work. Do you really want to improve your current state? Are you...

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Sheep to The Slaughter

Enjoy the happy times, the fat times, the good. Someday, the market is going to turn and things will become lean again. That is when smart companies grow The not so smart companies retract, they withdraw from the marketplace leaving a...

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What The FAQ

Use an FAQ page on your site so you can get some of the annoying questions out of the way that prospects always ask you BEFORE you can even get down to selling your product or service. Start by taking...

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Contractors…Don’t Do This With Your Marketing

If you ever want to kill a great ad campaign, destroy a website or ruin a direct mail piece, use percentages when offering a discount. I did a website review for a contractor, an exterior contractor who did windows,...

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Be Your Best Promoter

Promotion for a company named after the founder is basically, well, self-promotion. What is self-promotion and how is it different from traditional marketing? SP is marketing anyway possible, but with a creative flair. Here’s why that’s important. If you strip out...

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