Does Your Website Stink?

So here’s one for you, according to a survey by the Better Business Bureau, the most trusted advertising medium online is your own company’s website. I always knew that, but for some reason, some people out there think that finding...

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In The Age of COVID, Trust is a Must

So here’s one that you’re going to have to pay a little bit of attention to because it’s almost kind of in reverse. Anytime you offer something or try to sell something on your website, it’s going to have...

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If It Doesn’t Help You Sell, Get It Off Of Your Site

When we’ve built websites, we look for the function to follow the form. You want to make things so easy to use, that aliens could use it, seriously. Simply put, if you had a chair or a fork and...

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Contractors…Write About Anything, Someone is Interested

I had a client not that long ago who was in the concrete business and needed new content for their site. That’s when I found myself in a predicament that I am sure a lot of you find yourselves...

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How to Hire a Construction Marketing Services Firm

Since the market has recovered from the disaster that was 2008, a number of companies and services that cater to contractors was born. At a time when budgets are tighter, it makes sense to hire a construction marketing service…who...

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What Do You REALLY Sell?

You offer new windows, a new deck, additions, finished basements, and new kitchens, but what do you really sell? If you asked me, I’d say; Windows=energy savings Deck = outdoor living Finished basement = family time New kitchen = faster meals and a...

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Why Your Reviews Are All Wrong

Every contractor wants good reviews. It’s the result of a job well done. But are you doing reviews wrong? You might be if all of your reviews are 5-star. According to a study from Reevoo, 30 percent of readers suspect censorship...

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Gain Prospect Trust By Doing This

Trust is a funny thing. You can spend a lifetime building it with your spouse, your partner, your kids. Everyone you interact with trusts you to a certain extent. When someone buys what you sell, you’ve sold them not only...

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Why Your Digital Marketing Isn’t Working

Most of you reading this are my age (roughly) or older. You grew up watching the boob tube. You listened to the ball game on the radio. In other words, you were exposed to mass media. When you got older...

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Amazon Home Services Review

Right now, Google and Facebook are beating each other’s brains in for your marketing dollars. But, somewhere in the not too distant future, a new advertising platform is going to leapfrog both Google and Facebook as the race to...

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