Oct
12
2020
You offer new windows, a new deck, additions, finished basements, and new kitchens, but what do you really sell? If you asked me, I’d say;
Windows=energy savings
Deck = outdoor living
Finished basement = family time
New kitchen = faster meals and a...
Oct
12
2020
Every contractor wants good reviews. It’s the result of a job well done. But are you doing reviews wrong? You might be if all of your reviews are 5-star.
According to a study from Reevoo, 30 percent of readers suspect censorship...
Oct
12
2020
Trust is a funny thing. You can spend a lifetime building it with your spouse, your partner, your kids. Everyone you interact with trusts you to a certain extent.
When someone buys what you sell, you’ve sold them not only...
Oct
12
2020
Most of you reading this are my age (roughly) or older. You grew up watching the boob tube. You listened to the ball game on the radio. In other words, you were exposed to mass media.
When you got older...
Oct
10
2020
Right now, Google and Facebook are beating each other’s brains in for your marketing dollars. But, somewhere in the not too distant future, a new advertising platform is going to leapfrog both Google and Facebook as the race to...
Oct
10
2020
Read a great article by Neil Patel titled “A blog isn’t a blog, it’s a business” and I thought to myself that it has been a long time since I’ve thought that way, but it is true.
As you may have...
Oct
10
2020
I was reading an article today and the writer’s headline was something like “I’m an influencer, and why that should matter,” and his title was ‘Viral Blogger.’
The article was 1,000 words about him being self-effacing and why he shouldn’t...
Oct
10
2020
There seems to be an approach to form-building taking root in web design that I want to warn smart contractors like you to stay away from. It is called the multi-step form.
In its simplest form (pardon the pun), you...
Oct
09
2020
History repeats itself all the time…ALL. THE. TIME.
The real estate market is very frothy right now. The indicators are everywhere.
The real estate market has the potential to pull back…a lot in the not so distant future.
Again, let’s let history...
Oct
09
2020
When you hear people say “social media,” you think of a group of platforms that co-exist for each of us to share information.
The thing is, these platforms change and mature and, in some cases, fall out of fashion, and...
