Contractor Websites-What’s The Minimum?

Contractor Websites...and more specifically, website design, isn't a set it and forget it proposition. Especially not in today's fast-moving world of algorithm changes and SEO updates. And since the competition is fierce to gain new customers, it's essential for...

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Construction Marketing & Web Design for Contractors

Marketing for construction companies is like you can build a deck and building a deck well. Knowing you can build a website and not ever knowing if it is any good, can be the kiss of death to a...

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Contractors, Being On Time Isn’t Something to Brag About

Marketing is about fitting a product or service to a need or want. Have a headache? Take an Advil. That’s a need. Thirsty from a full day of swinging a hammer? Have a Bud Light. That’s a want. Marketing and...

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Using Social Media to Drive Traffic That Converts to Your Construction Website

Your website is where the magic happens. That’s where potential customers see your contact information, your gallery of previous work, and maybe even some reviews from previous clients. But if they don’t know the website address, how are they...

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You’re Either a Utility or You’re Useless

Today, let’s talk about utility…For reasons that go on for far longer than I want to keep you this week, I've been crazed about getting the landscaping buttoned up early this fall. Now, I like a good-looking lawn and garden,...

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What Happens When You Can’t Write…But You Want To

Wow...a blank screen. I know what it is like to stare at a blank screen waiting for the words to come pouring out from your head, through your fingers and tapped out like some modern-day Morse code meant to be...

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A Rant on Construction Pricing in The Marketplace

I've been listening to a lot of contractors who are doing a lot of talking about how they don't offer discounts, how they don't bend when the customer says they can't afford the project or how they walk away...

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Does Your Website Stink?

So here’s one for you, according to a survey by the Better Business Bureau, the most trusted advertising medium online is your own company’s website. I always knew that, but for some reason, some people out there think that finding...

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In The Age of COVID, Trust is a Must

So here’s one that you’re going to have to pay a little bit of attention to because it’s almost kind of in reverse. Anytime you offer something or try to sell something on your website, it’s going to have...

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If It Doesn’t Help You Sell, Get It Off Of Your Site

When we’ve built websites, we look for the function to follow the form. You want to make things so easy to use, that aliens could use it, seriously. Simply put, if you had a chair or a fork and...

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