Nov
16
2020
Social media is the new marketing for contractors
Marketing for contractors really comes down to this one thing; social media. Added foot traffic to your “store” (website) in the huge mall called the internet is crucial today. In fact,...
Nov
11
2020
Home Improvement Advertising During COVID
I get this question all the time. Some of the best home improvement advertising fails during the best of times, now we have COVID. The main reason I see this happen is…
During the presentation, no...
Oct
26
2020
This article discusses social media for construction contractors. There are so many social media platforms these days it is downright confusing to learn them all and master the tricks to using them successfully for your business. In fact, it...
Oct
21
2020
Construction Websites...and more specifically, website design, isn't a set it and forget it proposition. Especially not in today's fast-moving world of algorithm changes and SEO updates. And since the competition is fierce to gain new customers, it's essential for...
Oct
20
2020
Construction marketing for construction companies is like you can build a deck and building a deck well. Knowing you can build a website and if it is any good can be the kiss of death. I know a lot...
Oct
19
2020
Marketing is about fitting a product or service to a need or want. Have a headache? Take an Advil. That’s a need. Thirsty from a full day of swinging a hammer? Have a Bud Light. That’s a want.
Marketing and...
Oct
19
2020
Your website is where the magic happens. That’s where potential customers see your contact information, your gallery of previous work, and maybe even some reviews from previous clients. But if they don’t know the website address, how are they...
Oct
14
2020
Today, let’s talk about utility…For reasons that go on for far longer than I want to keep you this week, I've been crazed about getting the landscaping buttoned up early this fall.
Now, I like a good-looking lawn and garden,...
Oct
14
2020
Wow...a blank screen.
I know what it is like to stare at a blank screen waiting for the words to come pouring out from your head, through your fingers and tapped out like some modern-day Morse code meant to be...
Oct
14
2020
I've been listening to a lot of contractors who are doing a lot of talking about how they don't offer discounts, how they don't bend when the customer says they can't afford the project or how they walk away...
