Jan
12
2021
With so many options available in construction advertising, it can be challenging when deciding where to focus your resources. Digital marketing is the ante, but traditional channels have their value as well.
In fact, for some, a solid Yellow Pages...
Dec
21
2020
There was a time when a construction advertising agency simply had to put an ad in the local Yellow Pages to get all the business you could handle. Maybe a radio spot or TV here and there, but for...
Dec
02
2020
General contractor advertising is a necessity in today’s marketplace, and general contractor websites keep the phone ringing.
People are more likely to search online than pick up the phone. That's why having a website that works helps general contractor advertising...
Nov
16
2020
Social media is the new marketing for contractors
Marketing for contractors really comes down to this one thing; social media. Added foot traffic to your “store” (website) in the huge mall called the internet is crucial today. In fact,...
Nov
11
2020
Home Improvement Advertising During COVID
I get this question all the time. Some of the best home improvement advertising fails during the best of times, now we have COVID. The main reason I see this happen is…
During the presentation, no...
Oct
26
2020
This article discusses social media for construction contractors. There are so many social media platforms these days it is downright confusing to learn them all and master the tricks to using them successfully for your business. In fact, it...
Oct
21
2020
Construction Websites...and more specifically, website design, isn't a set it and forget it proposition. Especially not in today's fast-moving world of algorithm changes and SEO updates. And since the competition is fierce to gain new customers, it's essential for...
Oct
20
2020
Construction marketing for construction companies is like you can build a deck and building a deck well. Knowing you can build a website and if it is any good can be the kiss of death. I know a lot...
Oct
19
2020
Marketing is about fitting a product or service to a need or want. Have a headache? Take an Advil. That’s a need. Thirsty from a full day of swinging a hammer? Have a Bud Light. That’s a want.
Marketing and...
Oct
19
2020
Your website is where the magic happens. That’s where potential customers see your contact information, your gallery of previous work, and maybe even some reviews from previous clients. But if they don’t know the website address, how are they...
