Today, I want to talk to you about features versus benefits in your marketing.  What I mean by that, is every contractor I talk to when we review their current advertising, it’s always chock full of features.  It’s packed...

As a contractor, to become an expert in social media marketing.  I’m going to tell you why.  Profits.  When I say become an expert I’m not necessarily talking about social media in and of itself.  What I mean to...

1. Your business rules your life. If your clients are calling, texting, or emailing at all hours of the day, expecting you to answer, your business is ruling your life. Boundaries are important to your wellbeing and clients should know...

Here's an all-too-common scenario: A seemingly successful contractor (or service provider) is hard at work growing her business. She's working lots of hours, and her hourly rate is respectable. But her cash flow is dismal. Why? Because she's working so hard...

It's happened to every contractor and service provider at one time or another-probably more than once. You offer a proposal or contract, only to have your potential client respond with, "That sounds great, but I can't afford it." What do you...

Social media is a great tool for finding new clients. Potential clients are there, looking for the products and services you offer, so it’s the perfect place to connect. But it’s not just a matter of creating a profile...

How do you sell yourself to clients? What do you do well that’s unique from other businesses in the market? In order to explain this to prospective clients, you need to clearly understand your unique strengths. Our strengths aren’t...

How do you get potential new clients to your website and convert them from visitors to customers? Although you may be active on social media, online forums, and other places online, it’s your website that will have the biggest...

Everyone encounters a level of stress on a daily basis but the magnitude of stress and how you handle it is what differentiates the successes from the burnouts. And stress is not exclusive to any one group of people....

The web pages that make up your sales or opt-in funnel on your construction website are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is...