The Running Game, The Passing Game & Contractors

There’s a lot of smart marketers out there who spend vast sums of MONEY trying to explain to you how THEIR system works, why it works, and why you should buy it. And then there are a lot of smart...

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Why Your Online Advertising Isn’t Working

Most of you reading this are my age (roughly) or older. You grew up watching the boob tube. You listened to the ball game on the radio. In other words, you were exposed to mass media. When you got older...

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This One Thing is What Works On Construction Websites

Content is the engine that drives search to your site, brings user engagement to your brand, and develops new leads. That’s fancy marketing speak for “you should write blog posts as often as you can because search engines eat it...

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Do You Have a Plan?

The market can’t keep going the way it has gone, you know that right? We are in the longest bull market ever…ever! Nine years ago this market run started. Problem is, no bull market has even made it to ten...

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Improve Your Closing Ratio WIth This Tip

If you aren’t converting 40% or more of your sits, it could be what you are saying during your presentation. There’s a lot of information out there, and you need to explain exactly what your business does within the first...

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Creating a Simple Construction Website in a Day

Websites are phenomenal ways to bring more attention to your business, which is why we encourage every business owner to create one. While it can be difficult to create and maintain a website, there are a few things that...

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What Do Money and Attention Have to Do With Each Other?

There never was, and never will be such thing as being overexposed. You remember the line your mom told you about that too much of anything is bad, right? Not when it comes to promoting your business. When the market...

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Email Marketing Contractors Can Do in 5 Minutes a Month

Whenever I talk to a client, no matter how big or how small, the conversation of blogging always comes up. The first thing I hear is ‘I/we don’t know what to write about.’ OK, here’s a million-dollar idea. Think...

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Thinking of Raising Your Rates? Do This Instead

In every contractor’s life, there comes a time when you simply have to raise your rates. Maybe you’ve been in business for years without a pay increase. Maybe your skills have recently improved through a new training course or...

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Personalizing the Buying Process

Personalization is a must these days if you want to truly connect with your customers and prospective customers in order to give them the kind of experience that will lead to their satisfaction and you making sales. It is also...

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